How Much Should I Spend on an Engagement Ring?

It’s one of the most common questions we hear: “How much should I spend on an engagement ring?” The truth is, there isn’t one right answer - and despite what you may have heard, there’s no universal rule. Let’s look at where that old saying came from, why it doesn’t apply today, and how you can find (or create) a ring that feels perfect for you and your partner.

The 3 Months’ Salary Rule - Where Did It Come From?

You may have heard that you’re “supposed” to spend three months’ wages on an engagement ring. This idea dates back to a marketing campaign by De Beers in the mid-20th century, who popularised the idea that the value of your love could be measured by how much you spent. It was clever advertising, but it wasn’t based on tradition or necessity - it was designed to sell more diamonds. Decades later, some people still mention the “rule,” but in reality, it’s no more than a marketing myth.

The Modern Way to Propose

Today, engagements look very different. Couples often make decisions together, budgets vary widely, and the emphasis is on meaning rather than money. Thanks to modern choices such as laboratory grown diamonds, you don’t need to spend a fortune to find something truly stunning. Lab grown diamonds are chemically and visually identical to mined diamonds but often at a more affordable price point - which means you can focus on getting the size, sparkle, or design details you love without stretching beyond your comfort zone.

It’s About What It Means, Not What It Costs

The true value of an engagement ring lies in the thought and love behind it. Choosing the right ring shows how well you know your partner, how much effort you’ve put into the decision, and how excited you are to take this next step together. Whether it’s a classic solitaire, a vibrant gemstone, or something completely unique, the story you’re telling is worth far more than the price tag.

Bespoke Design at Wongs

At Wongs, we believe the best engagement rings are the ones designed with you in mind. Our bespoke service allows you to create a one-of-a-kind ring, crafted in our workshop by our expert goldsmiths. We’ll work with you to choose your perfect diamond or gemstone, then design the ring around it - ensuring every detail is exactly as you imagined. From sketch to finished piece, we’ll guide you through the process so you can be confident your ring is truly personal.

Ways to Personalise Your Engagement Ring

If you’re looking to add extra meaning, there are plenty of ways to personalise your design:

  • Engraving: Add a date, initials, or a meaningful message inside the band.
  • Hidden details: A hidden halo or a gemstone set discreetly inside the band gives a private touch only you and your partner know about.
  • Birthstones: Incorporate a birthstone such as sapphire, emerald, or ruby for a personal pop of colour and symbolism.
  • Symbolic carat weight: Some couples choose a diamond that represents their journey, such as 3 carats to symbolise one for each year of their relationship.

The Bottom Line

There’s no set figure you “should” spend on an engagement ring. What matters most is that the ring reflects your love story and feels right for you both. Whether you’re looking for a timeless diamond, a unique gemstone, or something completely bespoke, we’re here to help you design a ring that will be treasured forever.