Wongs Wins Customer Excellence Award at the Inaugural CMJ Awards
We’re incredibly proud to share another very special award win for Wongs. We have been named the winner of the Customer Excellence Award at the very first CMJ Awards, hosted by the Company of Master Jewellers.
The inaugural awards brought together members of the CMJ community from across the independent jewellery and watch industry to celebrate the retailers, suppliers and individuals who are making a real difference within the trade.
To be recognised at the very first CMJ Awards is an honour in itself. To win an award for something that sits so firmly at the heart of Wongs makes it even more meaningful.
Customer Service at the Heart of Wongs
For us, great customer service has never simply been about providing a good experience in store. Jewellery is often connected to some of the biggest, happiest and most meaningful moments in our customers’ lives, and we believe that the experience of buying or creating a piece should feel just as special as the jewellery itself.
Whether someone is choosing an engagement ring, looking for their wedding bands, creating a completely bespoke piece, giving new life to a treasured family heirloom or simply popping in for some advice, our aim is always the same: to make people feel comfortable, listened to and genuinely looked after.
It’s this personal approach that has helped Wongs build relationships with generations of customers since we first opened our doors in Liverpool in 1979. While our business has grown and we now have beautiful showrooms in both Liverpool and Manchester, that family-run spirit remains at the heart of everything we do.
Cynthia Cartwright, Commercial Director at Wongs Jewellers, said:
“To win the Customer Excellence Award at the very first CMJ Awards is incredibly special. Customer experience is something we care passionately about, so to be recognised for it by the Company of Master Jewellers and our wider industry means a great deal to us.
“This award really belongs to our whole team. They genuinely care about the people who walk through our doors and understand that, for our customers, jewellery is so often connected to a hugely important moment or memory. We want every person to feel listened to, looked after and valued from the moment they meet us.”
A Recognition of Our People
As with every award we receive, this one belongs to our team.
Customer experience is something that involves every part of Wongs. From our showroom teams and workshop to our management, marketing and commercial teams, it takes everyone working together to create the experience our customers know and love.
Our team’s knowledge and expertise are incredibly important, but it’s their genuine care for our customers that makes the biggest difference. They understand that every person who walks through our doors has their own story, and they take the time to understand what makes each experience special.
Peter Wong, Managing Director of Wongs Jewellers, said:
“There’s something particularly exciting about winning an award in the very first year of the CMJ Awards. The CMJ community represents so many fantastic independent jewellery businesses, which makes this recognition incredibly meaningful.
“My family has always believed that people remember how you make them feel. Of course, beautiful jewellery and exceptional craftsmanship are at the heart of Wongs, but the experience we give our customers is just as important.
“I’m immensely proud of our team. Whether someone is choosing an engagement ring, redesigning a treasured family piece or simply coming in for advice, they put the same care, knowledge and passion into making that person feel part of the Wongs family. This award is recognition of them and everything they do for our customers.”
Celebrating Independent Jewellery
The Company of Master Jewellers brings together independent jewellery and watch retailers and suppliers from across the UK and Ireland, making the CMJ Awards a fantastic celebration of the people and businesses that make independent jewellery retail so special.
We’d like to congratulate everyone who was recognised at the inaugural awards, from the retailers and suppliers to the individuals whose hard work continues to strengthen our industry.
We’re particularly grateful to the Company of Master Jewellers for creating an event that celebrates the values that matter so much to independent businesses. Being part of the CMJ community and now receiving this recognition is something we’re incredibly proud of.
From Liverpool to the North West
Wongs was founded in Liverpool in 1979 as a family-run independent jeweller. More than four decades later, we remain a family business, but our journey has taken us much further.
Today, our Liverpool and Manchester showrooms welcome customers looking for engagement and wedding rings, diamonds, bespoke jewellery, remodelling and a wide range of jewellery services.
While our stores, team and ambitions continue to grow, one thing hasn't changed: our belief that every customer deserves to feel genuinely valued.
This award is a wonderful reminder of why that belief matters, and we’re incredibly grateful to the CMJ for recognising our team in this way.
Thank you to everyone who continues to trust Wongs with their most important moments. And, as always, thank you to our amazing team. This one is for you.
